AI in customer service Archives

Blog

6 February 2026

Every contact centre has a moment no one talks about in training. The customer finally…

Joseph Murfin

Blog

6 February 2026

Does this sound familiar? Someone, somewhere in the business is banging on about AI with…

Joseph Murfin

Blog

6 February 2026

AI done wrong is a bit like the Leaning Tower of Pisa. The design was…

Joseph Murfin

Article

28 January 2026

This article was first published on 9th January 2026: Autonomy without accountability: The real AI…

Joseph Murfin

Blog

18 June 2025

You’re tired, it’s rush hour and you just need to buy dinner and get home.…

Joseph Murfin

AI in customer service